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Archive for November, 2015

  • Personas and the Buyer’s Journey

    The key to successful content marketing is content focused on your Personas and their Buying Journey. Build out your personas and buyer’s journey and post them where your entire team can see them. Especially the Sales and Marketing departments, their experience and feedback are key to your inbound marketing success. Maybe even add some dramatic lighting and red string.   […]
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  • Uniting Sales and Marketing

    Unite the Clans – Sales and Marketing – A Conversation with Oscar R. Quiroga and Dick Rubin on Blab.im Here on Blab.im
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  • Social Media Guru – Comic

    Social media is one only one aspect of a good inbound marketing strategy. But, you should probably keep the cat memes to a minimum unless you are selling cats posters.      
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