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Archive for January, 2016

  • Building Your Buyer’s Journey with Content

    The sales department is no longer the gatekeeper of product information and customer education. These days online content is the key and the content that you provide can ultimately influence a potential customer’s decision to engage with your sales representatives and buy from your brand. In order to effectively market to your potential buyers, you need to create content that […]
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  • User Personas and Segmentation to Up Your Marketing Game

    Segmentation One of the biggest challenges that you’ll face when it comes to marketing your products or services is really understanding who your prospective customers are, and how to reach them. The best solution to this problem is to break your contacts and customer database into groups defined by similar characteristics, and then develop a marketing strategy to reach each […]
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