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Author archive for Andy Mullins

  • Improve SEO in 2017, Pt. 2: AMPs and PWAs

    Our earlier post, SEO in 2017, Pt. 1: Moving Mobile, took a look at the upcoming ways 2017 will impact mobile SEO. By switching to mobile-first indexing, Google is shifting the focus for webmasters looking to improve SEO on their websites. In his 2017 SEO predictions, Moz’s Gianluca Fiorelli laid out two of the SEO changes Google is implementing in […]
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  • SEO in 2017, Pt. 1: Mobile SEO

    2016 saw plenty of controversy and speculation in the tech world. From accusations of electioneering to announcements made by the biggest names in tech, we certainly have heard a lot about plans to change the world in 2017. One company, perhaps the biggest of them all, however, has shied away from big, bold statements, opting to rather hint at the […]
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  • Utilizing Inbound Marketing for E-Commerce Platforms

    A recent Harvard Business Review article outlined the impending eclipse of old management systems by new business models such as e-Commerce. In it, Maxwell Wessel, James Allworth, and Aaron Levie outline the details of a shifting online ecosystem (much of which Inbound marketing has ushered in, but more on that later) that is drifting further and further away from the […]
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  • SEO in 2017, Part 3: Upgrading Your On-Page Strategy

    The SEO world seems to evolve in dog years. Rather than occasionally updating every so often, the SEO gods of Google are constantly poising the SEO game to be about helping users. While the shifts have been gradual over the years, a period of time as short as 5 years has seen the SEO world change drastically in several areas. […]
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  • Best Practices for Google’s Featured Snippets

    Google’s Featured Snippets were created to help users answer questions more quickly. We’ve already written about what Snippets are and why you should acquire them , but SEO company Ghergich & Co.’s recent investigation into Featured Snippets caught our attention due to the fact that Ghergich wasn’t just studying Featured Snippets based on random keyword searches, but actual Google inquiries, […]
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  • Which Content Marketing Format is Best for SEO?

    In a recent Whiteboard Friday, Rand Fishkin presented findings from his research into which content strategy and content marketing formats best suit SEO.  By carefully investigating hundreds of SERPS, Fishkin learned which formats are most effective for finding a URL atop the Google results page. The top 10 content formats are: Blog Posts Short-Form Evergreen Content and Articles Long Form […]
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  • Is Your Inbound Marketing Stuck? Here are 4 Ways We Can Help

    Here at November Sundays, we get a lot of questions about the meaning behind our name, followed quickly by questions like, “What is Inbound Marketing?” The following article will explain a bit about inbound marketing and the 4 different ways we help our clients tell their stories via online, digital and inbound marketing. Free Initial Inbound Marketing Consultations For those […]
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  • Hubspot Founders Brian Halligan & Dharmesh Shah Outline the Future of Inbound

    Inbound 2016 was more than just a conference about marketing, it was the 10-year anniversary of an inbound methodology that has taken over the marketing world. Brian Halligan and Dharmesh Shah, co-founders of Hubspot, took the stage in front of Inbound 2016’s 19,000 attendees to discuss why Inbound became the necessary marketing model for the 21st century, the direction Inbound is […]
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  • Featured Snippets: What Are They and How Do You Get One?

    In Google’s attempt to provide the best experience for users who search inquiries on their site, the consistent direction given to web masters looking to land on the first page of organic results has been this: Answer user’s questions as effectively and efficiently as possible. To reinforce this goal, Google created and rolled out what’s called a “Featured Snippet.” Whether […]
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  • SEO Tips: Flesch-Kincaid Readability

    The strangest thing about search engine optimization is the mysterious nature of Google’s algorithm. In his piece on Indirect Google Ranking Factors, SEOPressor’s Zhi Yuan noted that Google “has never explicitly revealed” which factors are Google Ranking Factors. That being said, purveyors of the best SEO tips have come to agree on over 200 different factors, some direct and others […]
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  • Gary Vee Keynotes Inbound 2016

    Hubspot’s annual Inbound conference takes place in the city where Hubspot was founded, Boston, Massachusetts. The conference boasts an incredible assortment of remarkable content, networking opportunities, education/training, and entertainment. Thousands of attendees come to enjoy a few days soaking up Boston’s fall air and Hubspot’s next wave of marketing dominance. As for Inbound 2016, which took place November 8-11, guests […]
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  • Ending the Age Old Battle Between Sales & Marketing: The Inbound Sales Funnel

    Inbound Marketing Defines Marketing Qualified & Sales Qualified Leads Marketing and Sales are both important to the success of your company (by moving leads through the sales funnel). But when it comes to deciding which of them is most important, there’s no surprise that each side places itself at the top while laughing off the notion that sales/marketing would even be considered […]
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  • What’s An Inbound Marketing Revenue Calculator?

    Inbound Marketing stands head and shoulders above traditional marketing. In many cases if you were to put the same effort into inbound marketing campaigns as you have in outbound marketing tactics, your company would be much better off. How can we make such bold statements? The numbers from our Revenue Calculator, that’s how. 66% of adults engage social media in […]
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  • Here’s What’s New with Google’s Penguin 4.0 Update

    Co-Founder of SEO authority Moz, Rand Fishkin, hosts a Whiteboard Friday every week where he features the latest news in the SEO world. In one of his recent featurettes, Fishkin laid out the benefits of Google’s new Penguin 4.0+ update. Introduced several years ago to combat spammy backlinks, Google’s Penguin algorithm makes sure SEO companies who boast of their ability […]
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  • 5 Foolproof Social Media Practices for Your Medium-Sized Business

    These Social Media Practices Are Foolproof Not every company has the social media practices and budget to pull off crazy stunts that go viral overnight. If you’re running a medium-sized business, your lack of shock value can actually be used in your favor and in favor of your followers online. We’ve collected 5 foolproof social media practices you should follow […]
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  • 10 Best E-Mail Marketing Practices for 2016

    These Marketing Practices Will Make Sure Your E-mails Look Their Best It was 1972 when Ray Tomlinson invented a new method of communication called “electronic mail,” or “e-mail,” for short. Several decades later, most e-mail inboxes are inundated with one marketing campaign after another. The advent of inbound marketing, however, has brought sharper, more meaningful practices to e-mail marketing. We’ve collected the 10 […]
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  • Meet Arvin Sepehr, Our New Inbound Marketing Consultant

    A Hybrid of Sorts… That’s the first line we used to describe what we were looking for in an Inbound Marketing Consultant. After meeting Arvin Sepehr, describing him as a hybrid feels like an understatement. Born in Northeastern Iran, Arvin and his family fled to Turkey after his father’s life was threatened for being a Pastor. “Two of our pastors […]
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  • Run Away from these 7 Outdated SEO Practices

    Do You Have Outdated SEO Practices? Google frequently updates its algorithm to refocus the Internet’s attention on quality content. Updates like Panda, Penguin, and Hummingbird shifted the obsession from building links and keywords to delighting users. This means you may have some outdated SEO practices that are now obsolete. Bring your SEO strategy up to speed by avoiding these 7 […]
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  • Building Your Buyer’s Journey with Content

    The sales department is no longer the gatekeeper of product information and customer education. These days online content is the key and the content that you provide can ultimately influence a potential customer’s decision to engage with your sales representatives and buy from your brand. In order to effectively market to your potential buyers, you need to create content that […]
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  • User Personas and Segmentation to Up Your Marketing Game

    Segmentation One of the biggest challenges that you’ll face when it comes to marketing your products or services is really understanding who your prospective customers are, and how to reach them. The best solution to this problem is to break your contacts and customer database into groups defined by similar characteristics, and then develop a marketing strategy to reach each […]
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  • Personas and the Buyer’s Journey

    The key to successful content marketing is content focused on your Personas and their Buying Journey. Build out your personas and buyer’s journey and post them where your entire team can see them. Especially the Sales and Marketing departments, their experience and feedback are key to your inbound marketing success. Maybe even add some dramatic lighting and red string.   […]
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  • Uniting Sales and Marketing

    Unite the Clans – Sales and Marketing – A Conversation with Oscar R. Quiroga and Dick Rubin on Blab.im Here on Blab.im
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  • Social Media Guru – Comic

    Social media is one only one aspect of a good inbound marketing strategy. But, you should probably keep the cat memes to a minimum unless you are selling cats posters.      
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  • Who Actually Reads Blogs? 5 Common Questions About Blogging

    Who Reads Blogs? I had a great question today from a client. He asked, “So, who reads blogs?”. I had to laugh because, to be honest, I don’t read blogs. Not in the sense of the couple in the photo above, ie., just for the sheer pleasure of reading blogs. I read them to learn. I have a short list […]
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  • 5 Inbound Marketing
    Tips To Revitalize Your B2B
    Marketing Strategy 

    It seems simple, businesses need clients and clients need businesses that fulfill their needs. Yet for 61 percent of B2B marketers, generating high-quality leads is the greatest challenge they face. What’s the secret to generating more high-quality leads? According to HubSpot, 54 percent more leads are generated from inbound marketing than from traditional paid marketing. We’ve compiled the five most effective ways to […]
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  • SEO in 2015, Are You Headed For A Fall?

    Mastering search engine optimization or SEO in 2015 should be a top priority. In fact, it’s one of the most important factors in making or breaking your website’s success. There is no time to waste if you plan to better your search engine rankings, surpass your competition, and increase your ROI. Here are the top five ways to do it. […]
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  • Mobile Friendly Websites Receive a Bump Up in Google Rankings

    In 2015, optimizing your marketing strategy for mobile users is no longer an option – it’s absolutely necessary. Internet usage from a mobile device has officially surpassed desktop Internet usage, and the gap is expected to widen in the near future. Is your website mobile friendly? If not, your business is at a significant disadvantage – not just from a usability perspective, but also […]
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  • 6 Compelling Ways To Educate Buyers & Convert Leads Online

    Lead conversion is vital to meeting sales objectives. If you lack in leads, chances are you lack in sales. Once you’ve mastered driving traffic to your website, blog and landing pages, you must find a way to convert those visitors into leads. This transitional success lies in your opt-in offer. It must be high in value and enticing enough for […]
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  • Confessions from Potential Customers

    Dear Business Owners & Marketing People, We must confess, we trash your postcards, skip your commercials, screen your calls, block your feed, unsubscribe and tune you out. We know you spend a lot of money on this stuff and we know you are waiting for us to call you. It’s nothing personal. We’re just so busy, and your ads constantly […]
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  • 5 Reasons For A Website Design Makeover

    How do you know when it’s time to redesign your website? On average businesses redesign their site about every 3-4 years. Is it time to redesign your site? A good web design agency can run an audit of your website to help you decide. But, the short list below can help you and your team manage an in-house review. Similar […]
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  • How To Convert Web Traffic To Leads and Track Snapping Turtles

    Tracking Snapping Turtles One year at the Tulsa State Fair, I watched people fish from a platform above a giant glass fish tank. It allowed people around the tank to watch the fishing process. I suppose it was to sell fishing lures. It was a great perspective on what’s going on below the surface of the water, a view that […]
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  • Crappie Online Marketing: Best Results Using Personas

    Unfocused Results I confess, I’m NOT a great fisherman. I have most of the equipment, a pole, a few reels, a tackle box full of lures, hooks, bobbers and a few old spools of fishing line. I have friends that fish in tournaments; they give me tips from time to time. But, if I really want to catch fish (and […]
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  • 5 Reasons To Keep Your Old Website

    The age old question. Should you keep your old website or get a new one? Here are 5 reasons to keep your old website: #5 – If you have no intention of updating your websites content #4 – If you update your website content regularly but lack the budget for a new site. Fresh relevant, regularly updated content can be as […]
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  • Billboards & 3 Latte Branding

    Outdoor advertising has always fascinated me. It’s very high profile, but brief message is an interesting study on reach and frequency. For this first board our goal is brand recognition, general web site traffic and hopefully a few new relationships. I’m excited to see what the next 30 days bring.
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