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  • Featured Snippets: What Are They and How Do You Get One?

    By Arvin Sepehr on January 13, 2017 in SEO, Google
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    Google Featured Snippets
    In Google’s attempt to provide the best experience for users who search inquiries on their site, the consistent direction given to web masters looking to land on the first page of organic results has been this: Answer user’s questions as effectively and efficiently as possible. To reinforce this goal, Google created and rolled out what’s called a “Featured Snippet.” Whether […]
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  • SEO Tips: Flesch-Kincaid Readability

    By Arvin Sepehr on January 13, 2017 in SEO, Google
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    SEO Tips from NovSun
    The strangest thing about search engine optimization is the mysterious nature of Google’s algorithm. In his piece on Indirect Google Ranking Factors, SEOPressor’s Zhi Yuan noted that Google “has never explicitly revealed” which factors are Google Ranking Factors. That being said, purveyors of the best SEO tips have come to agree on over 200 different factors, some direct and others […]
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  • Gary Vee Keynotes Inbound 2016

    By Arvin Sepehr on November 23, 2016 in Inbound Marketing, Hubspot, social media
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    Gary Vee Hubspot Inbound 2016
    Hubspot’s annual Inbound conference takes place in the city where Hubspot was founded, Boston, Massachusetts. The conference boasts an incredible assortment of remarkable content, networking opportunities, education/training, and entertainment. Thousands of attendees come to enjoy a few days soaking up Boston’s fall air and Hubspot’s next wave of marketing dominance. As for Inbound 2016, which took place November 8-11, guests […]
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  • Ending the Age Old Battle Between Sales & Marketing: The Inbound Sales Funnel

    By Andy Mullins on November 8, 2016 in Inbound Marketing, Lead Conversion, Hubspot
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    inbound sales and marketing
    Inbound Marketing Defines Marketing Qualified & Sales Qualified Leads Marketing and Sales are both important to the success of your company (by moving leads through the sales funnel). But when it comes to deciding which of them is most important, there’s no surprise that each side places itself at the top while laughing off the notion that sales/marketing would even be considered […]
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  • What’s An Inbound Marketing Revenue Calculator?

    By Andy Mullins on November 8, 2016 in Inbound Marketing
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    Inbound Revenue Calculator
    Inbound Marketing stands head and shoulders above traditional marketing. In many cases if you were to put the same effort into inbound marketing campaigns as you have in outbound marketing tactics, your company would be much better off. How can we make such bold statements? The numbers from our Revenue Calculator, that’s how. 66% of adults engage social media in […]
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  • Here’s What’s New with Google’s Penguin 4.0 Update

    By Andy Mullins on October 21, 2016 in News, SEO
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    Penguin update
    Co-Founder of SEO authority Moz, Rand Fishkin, hosts a Whiteboard Friday every week where he features the latest news in the SEO world. In one of his recent featurettes, Fishkin laid out the benefits of Google’s new Penguin 4.0+ update. Introduced several years ago to combat spammy backlinks, Google’s Penguin algorithm makes sure SEO companies who boast of their ability […]
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