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  • Improve SEO in 2017, Pt. 2: AMPs and PWAs

    By Andy Mullins on March 14, 2017 in SEO
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    Improve SEO
    Our earlier post, SEO in 2017, Pt. 1: Moving Mobile, took a look at the upcoming ways 2017 will impact mobile SEO. By switching to mobile-first indexing, Google is shifting the focus for webmasters looking to improve SEO on their websites. In his 2017 SEO predictions, Moz’s Gianluca Fiorelli laid out two of the SEO changes Google is implementing in […]
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  • SEO in 2017, Pt. 1: Mobile SEO

    By Andy Mullins on March 14, 2017 in SEO
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    Mobile SEO part 1
    2016 saw plenty of controversy and speculation in the tech world. From accusations of electioneering to announcements made by the biggest names in tech, we certainly have heard a lot about plans to change the world in 2017. One company, perhaps the biggest of them all, however, has shied away from big, bold statements, opting to rather hint at the […]
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  • Utilizing Inbound Marketing for E-Commerce Platforms

    By Andy Mullins on March 9, 2017 in Inbound Marketing
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    e-Commerce
    A recent Harvard Business Review article outlined the impending eclipse of old management systems by new business models such as e-Commerce. In it, Maxwell Wessel, James Allworth, and Aaron Levie outline the details of a shifting online ecosystem (much of which Inbound marketing has ushered in, but more on that later) that is drifting further and further away from the […]
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  • SEO in 2017, Part 3: Upgrading Your On-Page Strategy

    By Andy Mullins on March 8, 2017 in SEO
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    SEO On-Page
    The SEO world seems to evolve in dog years. Rather than occasionally updating every so often, the SEO gods of Google are constantly poising the SEO game to be about helping users. While the shifts have been gradual over the years, a period of time as short as 5 years has seen the SEO world change drastically in several areas. […]
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  • Best Practices for Google’s Featured Snippets

    By Andy Mullins on March 8, 2017 in SEO
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    Best-Featured Snippets
    Google’s Featured Snippets were created to help users answer questions more quickly. We’ve already written about what Snippets are and why you should acquire them , but SEO company Ghergich & Co.’s recent investigation into Featured Snippets caught our attention due to the fact that Ghergich wasn’t just studying Featured Snippets based on random keyword searches, but actual Google inquiries, […]
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  • Which Content Marketing Format is Best for SEO?

    By Andy Mullins on March 8, 2017 in SEO
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    Content Marketing format for SEO
    In a recent Whiteboard Friday, Rand Fishkin presented findings from his research into which content strategy and content marketing formats best suit SEO.  By carefully investigating hundreds of SERPS, Fishkin learned which formats are most effective for finding a URL atop the Google results page. The top 10 content formats are: Blog Posts Short-Form Evergreen Content and Articles Long Form […]
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