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  • Featured Snippets: What Are They and How Do You Get One?

    In Google’s attempt to provide the best experience for users who search inquiries on their site, the consistent direction given to web masters looking to land on the first page of organic results has been this: Answer user’s questions as effectively and efficiently as possible. To reinforce this goal, Google created and rolled out what’s called a “Featured Snippet.” Whether […]
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  • SEO Tips: Flesch-Kincaid Readability

    The strangest thing about search engine optimization is the mysterious nature of Google’s algorithm. In his piece on Indirect Google Ranking Factors, SEOPressor’s Zhi Yuan noted that Google “has never explicitly revealed” which factors are Google Ranking Factors. That being said, purveyors of the best SEO tips have come to agree on over 200 different factors, some direct and others […]
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  • Run Away from these 7 Outdated SEO Practices

    Do You Have Outdated SEO Practices? Google frequently updates its algorithm to refocus the Internet’s attention on quality content. Updates like Panda, Penguin, and Hummingbird shifted the obsession from building links and keywords to delighting users. This means you may have some outdated SEO practices that are now obsolete. Bring your SEO strategy up to speed by avoiding these 7 […]
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  • Who Actually Reads Blogs? 5 Common Questions About Blogging

    Who Reads Blogs? I had a great question today from a client. He asked, “So, who reads blogs?”. I had to laugh because, to be honest, I don’t read blogs. Not in the sense of the couple in the photo above, ie., just for the sheer pleasure of reading blogs. I read them to learn. I have a short list […]
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  • My Little Rant: SEO vs Social

    The Good Old Days I remember when SEO was just a numbers game. If the number of backlinks pointing to your website exceeded your competitors and if the keywords on your page were high and dense, a front page ranking on Google seemed guaranteed. And if or when your business landed in the top 10 of a search, a constant […]
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  • SEO in 2015, Are You Headed For A Fall?

    Mastering search engine optimization or SEO in 2015 should be a top priority. In fact, it’s one of the most important factors in making or breaking your website’s success. There is no time to waste if you plan to better your search engine rankings, surpass your competition, and increase your ROI. Here are the top five ways to do it. […]
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  • Mobile Friendly Websites Receive a Bump Up in Google Rankings

    In 2015, optimizing your marketing strategy for mobile users is no longer an option – it’s absolutely necessary. Internet usage from a mobile device has officially surpassed desktop Internet usage, and the gap is expected to widen in the near future. Is your website mobile friendly? If not, your business is at a significant disadvantage – not just from a usability perspective, but also […]
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