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Hubspot

  • Hubspot Founders Brian Halligan & Dharmesh Shah Outline the Future of Inbound

    Inbound 2016 was more than just a conference about marketing, it was the 10-year anniversary of an inbound methodology that has taken over the marketing world. Brian Halligan and Dharmesh Shah, co-founders of Hubspot, took the stage in front of Inbound 2016’s 19,000 attendees to discuss why Inbound became the necessary marketing model for the 21st century, the direction Inbound is […]
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  • Gary Vee Keynotes Inbound 2016

    Hubspot’s annual Inbound conference takes place in the city where Hubspot was founded, Boston, Massachusetts. The conference boasts an incredible assortment of remarkable content, networking opportunities, education/training, and entertainment. Thousands of attendees come to enjoy a few days soaking up Boston’s fall air and Hubspot’s next wave of marketing dominance. As for Inbound 2016, which took place November 8-11, guests […]
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  • Ending the Age Old Battle Between Sales & Marketing: The Inbound Sales Funnel

    Inbound Marketing Defines Marketing Qualified & Sales Qualified Leads Marketing and Sales are both important to the success of your company (by moving leads through the sales funnel). But when it comes to deciding which of them is most important, there’s no surprise that each side places itself at the top while laughing off the notion that sales/marketing would even be considered […]
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  • 10 Best E-Mail Marketing Practices for 2016

    These Marketing Practices Will Make Sure Your E-mails Look Their Best It was 1972 when Ray Tomlinson invented a new method of communication called “electronic mail,” or “e-mail,” for short. Several decades later, most e-mail inboxes are inundated with one marketing campaign after another. The advent of inbound marketing, however, has brought sharper, more meaningful practices to e-mail marketing. We’ve collected the 10 […]
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  • Meet Arvin Sepehr, Our New Inbound Marketing Consultant

    A Hybrid of Sorts… That’s the first line we used to describe what we were looking for in an Inbound Marketing Consultant. After meeting Arvin Sepehr, describing him as a hybrid feels like an understatement. Born in Northeastern Iran, Arvin and his family fled to Turkey after his father’s life was threatened for being a Pastor. “Two of our pastors […]
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  • My Little Rant: SEO vs Social

    The Good Old Days I remember when SEO was just a numbers game. If the number of backlinks pointing to your website exceeded your competitors and if the keywords on your page were high and dense, a front page ranking on Google seemed guaranteed. And if or when your business landed in the top 10 of a search, a constant […]
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  • 5 Inbound Marketing
    Tips To Revitalize Your B2B
    Marketing Strategy 

    It seems simple, businesses need clients and clients need businesses that fulfill their needs. Yet for 61 percent of B2B marketers, generating high-quality leads is the greatest challenge they face. What’s the secret to generating more high-quality leads? According to HubSpot, 54 percent more leads are generated from inbound marketing than from traditional paid marketing. We’ve compiled the five most effective ways to […]
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