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Inbound Marketing

  • Utilizing Inbound Marketing for E-Commerce Platforms

    A recent Harvard Business Review article outlined the impending eclipse of old management systems by new business models such as e-Commerce. In it, Maxwell Wessel, James Allworth, and Aaron Levie outline the details of a shifting online ecosystem (much of which Inbound marketing has ushered in, but more on that later) that is drifting further and further away from the […]
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  • Is Your Inbound Marketing Stuck? Here are 4 Ways We Can Help

    Here at November Sundays, we get a lot of questions about the meaning behind our name, followed quickly by questions like, “What is Inbound Marketing?” The following article will explain a bit about inbound marketing and the 4 different ways we help our clients tell their stories via online, digital and inbound marketing. Free Initial Inbound Marketing Consultations For those […]
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  • Hubspot Founders Brian Halligan & Dharmesh Shah Outline the Future of Inbound

    Inbound 2016 was more than just a conference about marketing, it was the 10-year anniversary of an inbound methodology that has taken over the marketing world. Brian Halligan and Dharmesh Shah, co-founders of Hubspot, took the stage in front of Inbound 2016’s 19,000 attendees to discuss why Inbound became the necessary marketing model for the 21st century, the direction Inbound is […]
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  • Gary Vee Keynotes Inbound 2016

    Hubspot’s annual Inbound conference takes place in the city where Hubspot was founded, Boston, Massachusetts. The conference boasts an incredible assortment of remarkable content, networking opportunities, education/training, and entertainment. Thousands of attendees come to enjoy a few days soaking up Boston’s fall air and Hubspot’s next wave of marketing dominance. As for Inbound 2016, which took place November 8-11, guests […]
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  • Ending the Age Old Battle Between Sales & Marketing: The Inbound Sales Funnel

    Inbound Marketing Defines Marketing Qualified & Sales Qualified Leads Marketing and Sales are both important to the success of your company (by moving leads through the sales funnel). But when it comes to deciding which of them is most important, there’s no surprise that each side places itself at the top while laughing off the notion that sales/marketing would even be considered […]
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  • What’s An Inbound Marketing Revenue Calculator?

    Inbound Marketing stands head and shoulders above traditional marketing. In many cases if you were to put the same effort into inbound marketing campaigns as you have in outbound marketing tactics, your company would be much better off. How can we make such bold statements? The numbers from our Revenue Calculator, that’s how. 66% of adults engage social media in […]
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  • 10 Best E-Mail Marketing Practices for 2016

    These Marketing Practices Will Make Sure Your E-mails Look Their Best It was 1972 when Ray Tomlinson invented a new method of communication called “electronic mail,” or “e-mail,” for short. Several decades later, most e-mail inboxes are inundated with one marketing campaign after another. The advent of inbound marketing, however, has brought sharper, more meaningful practices to e-mail marketing. We’ve collected the 10 […]
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  • Meet Arvin Sepehr, Our New Inbound Marketing Consultant

    A Hybrid of Sorts… That’s the first line we used to describe what we were looking for in an Inbound Marketing Consultant. After meeting Arvin Sepehr, describing him as a hybrid feels like an understatement. Born in Northeastern Iran, Arvin and his family fled to Turkey after his father’s life was threatened for being a Pastor. “Two of our pastors […]
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  • Uniting Sales and Marketing

    Unite the Clans – Sales and Marketing – A Conversation with Oscar R. Quiroga and Dick Rubin on Blab.im Here on Blab.im
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  • Who Actually Reads Blogs? 5 Common Questions About Blogging

    Who Reads Blogs? I had a great question today from a client. He asked, “So, who reads blogs?”. I had to laugh because, to be honest, I don’t read blogs. Not in the sense of the couple in the photo above, ie., just for the sheer pleasure of reading blogs. I read them to learn. I have a short list […]
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  • My Little Rant: SEO vs Social

    The Good Old Days I remember when SEO was just a numbers game. If the number of backlinks pointing to your website exceeded your competitors and if the keywords on your page were high and dense, a front page ranking on Google seemed guaranteed. And if or when your business landed in the top 10 of a search, a constant […]
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  • 5 Inbound Marketing
    Tips To Revitalize Your B2B
    Marketing Strategy 

    It seems simple, businesses need clients and clients need businesses that fulfill their needs. Yet for 61 percent of B2B marketers, generating high-quality leads is the greatest challenge they face. What’s the secret to generating more high-quality leads? According to HubSpot, 54 percent more leads are generated from inbound marketing than from traditional paid marketing. We’ve compiled the five most effective ways to […]
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  • SEO in 2015, Are You Headed For A Fall?

    Mastering search engine optimization or SEO in 2015 should be a top priority. In fact, it’s one of the most important factors in making or breaking your website’s success. There is no time to waste if you plan to better your search engine rankings, surpass your competition, and increase your ROI. Here are the top five ways to do it. […]
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  • 6 Compelling Ways To Educate Buyers & Convert Leads Online

    Lead conversion is vital to meeting sales objectives. If you lack in leads, chances are you lack in sales. Once you’ve mastered driving traffic to your website, blog and landing pages, you must find a way to convert those visitors into leads. This transitional success lies in your opt-in offer. It must be high in value and enticing enough for […]
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  • Confessions from Potential Customers

    Dear Business Owners & Marketing People, We must confess, we trash your postcards, skip your commercials, screen your calls, block your feed, unsubscribe and tune you out. We know you spend a lot of money on this stuff and we know you are waiting for us to call you. It’s nothing personal. We’re just so busy, and your ads constantly […]
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  • How To Convert Web Traffic To Leads and Track Snapping Turtles

    Tracking Snapping Turtles One year at the Tulsa State Fair, I watched people fish from a platform above a giant glass fish tank. It allowed people around the tank to watch the fishing process. I suppose it was to sell fishing lures. It was a great perspective on what’s going on below the surface of the water, a view that […]
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  • Crappie Online Marketing: Best Results Using Personas

    Unfocused Results I confess, I’m NOT a great fisherman. I have most of the equipment, a pole, a few reels, a tackle box full of lures, hooks, bobbers and a few old spools of fishing line. I have friends that fish in tournaments; they give me tips from time to time. But, if I really want to catch fish (and […]
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