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Lead Conversion

  • Ending the Age Old Battle Between Sales & Marketing: The Inbound Sales Funnel

    Inbound Marketing Defines Marketing Qualified & Sales Qualified Leads Marketing and Sales are both important to the success of your company (by moving leads through the sales funnel). But when it comes to deciding which of them is most important, there’s no surprise that each side places itself at the top while laughing off the notion that sales/marketing would even be considered […]
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  • Run Away from these 7 Outdated SEO Practices

    Do You Have Outdated SEO Practices? Google frequently updates its algorithm to refocus the Internet’s attention on quality content. Updates like Panda, Penguin, and Hummingbird shifted the obsession from building links and keywords to delighting users. This means you may have some outdated SEO practices that are now obsolete. Bring your SEO strategy up to speed by avoiding these 7 […]
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  • My Little Rant: SEO vs Social

    The Good Old Days I remember when SEO was just a numbers game. If the number of backlinks pointing to your website exceeded your competitors and if the keywords on your page were high and dense, a front page ranking on Google seemed guaranteed. And if or when your business landed in the top 10 of a search, a constant […]
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  • 6 Compelling Ways To Educate Buyers & Convert Leads Online

    Lead conversion is vital to meeting sales objectives. If you lack in leads, chances are you lack in sales. Once you’ve mastered driving traffic to your website, blog and landing pages, you must find a way to convert those visitors into leads. This transitional success lies in your opt-in offer. It must be high in value and enticing enough for […]
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  • How To Convert Web Traffic To Leads and Track Snapping Turtles

    Tracking Snapping Turtles One year at the Tulsa State Fair, I watched people fish from a platform above a giant glass fish tank. It allowed people around the tank to watch the fishing process. I suppose it was to sell fishing lures. It was a great perspective on what’s going on below the surface of the water, a view that […]
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