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Personas

  • User Personas and Segmentation to Up Your Marketing Game

    Segmentation One of the biggest challenges that you’ll face when it comes to marketing your products or services is really understanding who your prospective customers are, and how to reach them. The best solution to this problem is to break your contacts and customer database into groups defined by similar characteristics, and then develop a marketing strategy to reach each […]
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  • Crappie Online Marketing: Best Results Using Personas

    Unfocused Results I confess, I’m NOT a great fisherman. I have most of the equipment, a pole, a few reels, a tackle box full of lures, hooks, bobbers and a few old spools of fishing line. I have friends that fish in tournaments; they give me tips from time to time. But, if I really want to catch fish (and […]
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