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SEO

  • Improve SEO in 2017, Pt. 2: AMPs and PWAs

    Our earlier post, SEO in 2017, Pt. 1: Moving Mobile, took a look at the upcoming ways 2017 will impact mobile SEO. By switching to mobile-first indexing, Google is shifting the focus for webmasters looking to improve SEO on their websites. In his 2017 SEO predictions, Moz’s Gianluca Fiorelli laid out two of the SEO changes Google is implementing in […]
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  • SEO in 2017, Pt. 1: Mobile SEO

    2016 saw plenty of controversy and speculation in the tech world. From accusations of electioneering to announcements made by the biggest names in tech, we certainly have heard a lot about plans to change the world in 2017. One company, perhaps the biggest of them all, however, has shied away from big, bold statements, opting to rather hint at the […]
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  • SEO in 2017, Part 3: Upgrading Your On-Page Strategy

    The SEO world seems to evolve in dog years. Rather than occasionally updating every so often, the SEO gods of Google are constantly poising the SEO game to be about helping users. While the shifts have been gradual over the years, a period of time as short as 5 years has seen the SEO world change drastically in several areas. […]
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  • Best Practices for Google’s Featured Snippets

    Google’s Featured Snippets were created to help users answer questions more quickly. We’ve already written about what Snippets are and why you should acquire them , but SEO company Ghergich & Co.’s recent investigation into Featured Snippets caught our attention due to the fact that Ghergich wasn’t just studying Featured Snippets based on random keyword searches, but actual Google inquiries, […]
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  • Which Content Marketing Format is Best for SEO?

    In a recent Whiteboard Friday, Rand Fishkin presented findings from his research into which content strategy and content marketing formats best suit SEO.  By carefully investigating hundreds of SERPS, Fishkin learned which formats are most effective for finding a URL atop the Google results page. The top 10 content formats are: Blog Posts Short-Form Evergreen Content and Articles Long Form […]
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  • Hubspot Founders Brian Halligan & Dharmesh Shah Outline the Future of Inbound

    Inbound 2016 was more than just a conference about marketing, it was the 10-year anniversary of an inbound methodology that has taken over the marketing world. Brian Halligan and Dharmesh Shah, co-founders of Hubspot, took the stage in front of Inbound 2016’s 19,000 attendees to discuss why Inbound became the necessary marketing model for the 21st century, the direction Inbound is […]
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  • Featured Snippets: What Are They and How Do You Get One?

    In Google’s attempt to provide the best experience for users who search inquiries on their site, the consistent direction given to web masters looking to land on the first page of organic results has been this: Answer user’s questions as effectively and efficiently as possible. To reinforce this goal, Google created and rolled out what’s called a “Featured Snippet.” Whether […]
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  • SEO Tips: Flesch-Kincaid Readability

    The strangest thing about search engine optimization is the mysterious nature of Google’s algorithm. In his piece on Indirect Google Ranking Factors, SEOPressor’s Zhi Yuan noted that Google “has never explicitly revealed” which factors are Google Ranking Factors. That being said, purveyors of the best SEO tips have come to agree on over 200 different factors, some direct and others […]
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  • Here’s What’s New with Google’s Penguin 4.0 Update

    Co-Founder of SEO authority Moz, Rand Fishkin, hosts a Whiteboard Friday every week where he features the latest news in the SEO world. In one of his recent featurettes, Fishkin laid out the benefits of Google’s new Penguin 4.0+ update. Introduced several years ago to combat spammy backlinks, Google’s Penguin algorithm makes sure SEO companies who boast of their ability […]
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  • Run Away from these 7 Outdated SEO Practices

    Do You Have Outdated SEO Practices? Google frequently updates its algorithm to refocus the Internet’s attention on quality content. Updates like Panda, Penguin, and Hummingbird shifted the obsession from building links and keywords to delighting users. This means you may have some outdated SEO practices that are now obsolete. Bring your SEO strategy up to speed by avoiding these 7 […]
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  • SEO in 2015, Are You Headed For A Fall?

    Mastering search engine optimization or SEO in 2015 should be a top priority. In fact, it’s one of the most important factors in making or breaking your website’s success. There is no time to waste if you plan to better your search engine rankings, surpass your competition, and increase your ROI. Here are the top five ways to do it. […]
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  • Mobile Friendly Websites Receive a Bump Up in Google Rankings

    In 2015, optimizing your marketing strategy for mobile users is no longer an option – it’s absolutely necessary. Internet usage from a mobile device has officially surpassed desktop Internet usage, and the gap is expected to widen in the near future. Is your website mobile friendly? If not, your business is at a significant disadvantage – not just from a usability perspective, but also […]
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