Inbound Marketing stands head and shoulders above traditional marketing. In many cases if you were to put the same effort into inbound marketing campaigns as you have in outbound marketing tactics, your company would be much better off. How can we make such bold statements? The numbers from our Revenue Calculator, that’s how.
66% of adults engage social media in order to receive news. Traditional marketing methods don’t reach this demographic as 82% of those who use social media dislike traditional ads and never click them (Mobile Ad blocking has increased 90% year over year). Research from Hubspot shows that in 5 years, online marketing will have completely replaced traditional marketing and sales.
So how do those numbers relate to your present situation? Good news, we have an inbound marketing revenue calculator setup to give you a snapshot of how inbound marketing can benefit your business.
The Inbound Marketing Revenue Calculator
How does the Inbound Revenue Calculator work? After inserting a few simple but important metrics (which you can find and download for yourself here), our calculator instantly shows you just how much ROI you could be making with the inbound approach to marketing.
While marketing is moving online, inbound is not always the best fit for every business. According to the Weidart Group, there are 5 characteristics of companies that would benefit from inbound marketing.
- Companies selling big-ticket items.
- Companies that depend on lead generation
- Companies that depend on Requests for Proposals
- Companies that may benefit from Content creation
- Companies that face geographic challenges
In a nutshell, inbound works best when a customer needs to research before making a purchase.
As an example, let’s take the medium sized company and see what would change if they switched to inbound. When we insert the average metrics for a medium-sized business into our calculator, we see these results:
Using the Inbound Revenue Calculator, we can see this company is doing ok when it comes generating new business, but look at the bottom half of the photo. With a 1% improvement in conversion rate, this company could see an extra $150,000 in revenue each month. With a 30% increase in web traffic, $22,500 is added to revenue. And if both improvements take place, the growth in revenue is compounded to equate to $217,500!
Of course, your results will vary based on the size of your company’s existing web traffic, your conversion rates and the Customer Lifetime Value.
Inbound Marketing Makes It Happen
Inbound Marketing studies show that a company looking for those 1% and 30% improvements (or more) can accomplish those goals with the inbound methodology. Take a look:
- According a nationwide marketing survey conducted by Sensible Marketing, Inbound organizations have found their marketing efforts to be 4X more effective than those employing outbound tactics.
- According to Forrester Research, Inbound’s lead nurturing feature generates 50% more sales ready leads at 33% lower cost.
- PR20/20 reported that companies utilizing inbound methods have a lead-to-sale rate 1.6x the rate of non-inbound competitors. They also have a 1.4x better customer acquisitions cost.
Compare how the average company is doing with and without Inbound marketing and you’ll see why we’re so excited about this.
Try the Calculator & See For Yourself
How much will the inbound methodology impact your company? Find out, right down to dollars and cents, by visiting our Inbound Revenue Calculator. Do you have questions about some of the terms and metrics used in the calculator or this article? Check out 6 Marketing Metrics Your Boss Actually Wants to Hear.