The key to successful content marketing is content focused on your Personas and their Buying Journey. Build out your personas and buyer’s journey and post them where your entire team can see them. Especially the Sales and Marketing departments, their experience and feedback are key to your inbound marketing success. Maybe even add some dramatic lighting and red string.
Want to Learn More About Content Mapping?
Here is a great template to learn how to use buyer personas and lifecycle stages to create targeted content.