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Posts tagged with ‘Google’

  • SEO in 2017, Pt. 1: Mobile SEO

    2016 saw plenty of controversy and speculation in the tech world. From accusations of electioneering to announcements made by the biggest names in tech, we certainly have heard a lot about plans to change the world in 2017. One company, perhaps the biggest of them all, however, has shied away from big, bold statements, opting to rather hint at the […]
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  • Which Content Marketing Format is Best for SEO?

    In a recent Whiteboard Friday, Rand Fishkin presented findings from his research into which content strategy and content marketing formats best suit SEO.  By carefully investigating hundreds of SERPS, Fishkin learned which formats are most effective for finding a URL atop the Google results page. The top 10 content formats are: Blog Posts Short-Form Evergreen Content and Articles Long Form […]
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  • Featured Snippets: What Are They and How Do You Get One?

    In Google’s attempt to provide the best experience for users who search inquiries on their site, the consistent direction given to web masters looking to land on the first page of organic results has been this: Answer user’s questions as effectively and efficiently as possible. To reinforce this goal, Google created and rolled out what’s called a “Featured Snippet.” Whether […]
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